What do you post on social media?
Should it be all about real estate or should you show your personal side?
How do you create great posts anyway?
We were invited to do a presentation at a local office and we covered just that and more.
Take a look at this.
Once you know who your talking to, the next piece is knowing what to say and that is actually a bit easier. A great format to use is problem, solution, result.
Your client has a PROBLEM – going back to the police officer example, they want to sell their home, but they don’t know how, or how to protect themselves in the process.
The SOLUTION is to work with an experienced broker that knows how to get the home ready for sale and how to depersonalize and keep identifying information out of public view.
Which is going to RESULT in a smooth safe transaction where the officer sells their home and moves into a new one without incident.
This short story format is going to capture the interest of people in your target market and will resonate with those looking to work with you.
If you focus on this format for your marketing you can apply it to so many things, everything has a story if you put it in the Problem, solution, result format. And stories generate a lot more interest than the Look at me type posts that are common with Realtors.
Speaking of posts, should all of your posts be real estate related?
No. How much do you think should be Real Estate?
30% would be reasonable right?
I like to follow:
40% Local information – What’s going on and what’s new with schools, restaurants, local businesses etc All stuff that’s pertinent with your target market.
30% Engagement – Ask questions that people will reply to.
20% Personal – Your clients and potential customers need to see your personal side so they can get to know you and relate to you.
10% Real Estate – New Listings, Closings, open houses, education etc.
At Servant 360° We feel Realtors shouldn’t have to put up with inconsistent results from their marketing providers. that’s why we provide consistent quality photos, floor plans, virtual tours and videos that help Realtors, just like you sell more houses faster, and for more money.
We don’t just give you photos and leave you at that, we do our best to make sure you know how to use all of the media to market your listing.
All of our listing packages include our Total Marketing Kit which gives you tools to easily get the word out about your listing.
Each marketing kit comes with its own single property website. This is the hub where you can send all of your marketing efforts to to share photos, videos, virtual tours and floor plans with potential buyers, all while maintaining full branding of the site. No one can take your hard earned leads here!
Both branded and unbranded links also include a QR code that you can share with your social posts, on flyers, signs, everywhere.
We’ve got custom flyer templates that you can customize to suit your needs, these are perfect for open houses, flyer boxes at the property or even emailing out to your team or other brokers!
This is what you’re probably use to getting, a property website and a flyer which is great but we don’t stop there!
We’ve got a whole list of Social Media posting tools and templates. Use these on all of the major platforms including Facebook and Instagram. Several different sizes and formats and each one is customizable to fit your needs! No need to pull your photos into an image editor or create from scratch.
One of the biggest challenges with social media is stopping the scroll, having interesting eye catching content. Video is a popular tool that is proven to get attention. And we have you covered with short teaser videos as well as photo slideshow videos that you can post to get more eye balls on your listing.
Have you ever seen those sign riders on listings that say text 1234 to a number for more info on a property? This is normally a separate service that you have to sign up and pay extra for. We provide it free with our total marketing kit! Each listing gets it’s own code and anytime someone calls or texts you instantly get notified so you can reach out and connect with the hot lead!
There is so much marketing potential in each one of these marketing kits. We put on an entire webinar just going over all of the cool tools you get and how to use them.
You can access the replay by going to www.servant360nm.com/marketing-kit-replay
At Servant 360° We feel Realtors shouldn’t have to put up with inconsistent results from their marketing providers. That’s why we provide consistent quality photos, floor plans, virtual tours and videos that help Realtors, just like you sell more houses faster, and for more money.
Help us spread the word by liking, subscribing and sharing these videos!
Thanks for watching and as always it’s our pleasure to serve!
Need to book your new listing? Check out our great packages and schedule online here.